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Research papers

Transnational non-classical segmentation

Non-classical segmentations/Cluster Analysis techniques based on structures of needs have proven very useful in such a context, not only for identifying market segments/target groups, but also for observing their evolution, comparing their maturation...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Jean Quatresooz, Dominique Vanmarsenille
June 26, 1988
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Citation

Quatresooz and Vanmarsenille (1988a, June 26). Transnational non-classical segmentation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/transnational-non-classical-segmentation


Research papers

A platform for strategic decisions within the computer industry in sweden

In the study we identify the strategic position for the companies within the computer industry in the following respects: • Knowledge of the companies: degree of establishment; • Evaluation of the companies: the different companies ability...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Bö Bäckman
June 15, 1983
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Citation

Bäckman, B. (1983a, June 15). A platform for strategic decisions within the computer industry in sweden. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-platform-for-strategic-decisions-within-the-computer-industry-in-sweden